I am currently a junior, double-majoring in advertising and public relations with a sports media certificate. I transferred to Texas Tech University, where I serve as the Public Relations and Advertising Director for Red Raider Racing. In this role, I create and manage media, oversee social content, and help shape the team’s public presence.

My passion for athletics and motorsports has always influenced the work I enjoy most. During my freshman year at Stephen F. Austin State University, I worked with the athletic department and quickly became a lead photographer. I assisted with photography, content creation, graphic design, and social media management while capturing the excitement of athletic events and helping tell the stories behind each team. This experience strengthened my skills in visual storytelling, communication, and digital media strategy.

Outside of athletics and motorsports, I have spent the past six years working with special needs students and staying active in my community. These experiences have taught me patience, leadership, and the importance of building meaningful connections.

I am excited to continue growing at Texas Tech and hope to pursue a career in sports or motorsports media, where I can combine creativity with the high-energy environments I love.

Who is Rose?

My favorite memory as an Athletic Ambassador was walking the catwalk in the United Supermarkets Arena during the mid-game T-shirt toss.

The coolest thing I’ve done is shoot rollers out of my trunk! (While wearing a safety harness, of course!)

Vice President

Red Raider Racing | August 2025 – Present

  • Lead team organization and operations, supporting leadership initiatives, member collaboration, and overall team development.

  • Manage social media strategy and content creation, including graphics and promotional posts, to increase team visibility, audience engagement, and brand awareness.

  • Coordinate sponsor outreach, merchandise development, and promotional events to strengthen partnerships and team bonding.

Lead Student Assistant

Edward E. Whitacre Jr. College of Engineering | November 2025 – Present

• Capture photos and videos of events, students, faculty, and campus activities to help showcase the college and its programs.

• Collaborate with the social media team to develop creative content that increases engagement and highlights student and college experiences.

• Help plan, organize, and edit social media content while keeping visuals and messaging consistent with the college’s brand.

Athletic Ambassador

TTU Athletics | December 2025 – May 2026

  • Supported fan engagement promotions and interactive activities during athletic events to enhance the game-day experience and increase audience participation.

  • Assisted with on-campus promotional events to build awareness, encourage student involvement, and generate excitement for upcoming games.

  • Prepared for game days by organizing promotional materials, setting up activation areas, and coordinating with athletics staff to ensure smooth event execution.

BULLET Ad Team 

MCOM Texas Tech | August 2025 – July 2026

• Formulate and present a year-long campaign for the NFL

• Coordinate media placements across digital, social, and broadcast channels to maximize reach, impressions, and target-audience alignment

• Working as part of the Promotions Team, developing fan-engagement concepts, branded partnerships, and in-stadium/online activations targeted at both youth (6–17) and parent demographics

Athletics Intern

SFASU Athletics | January 2025 – July 2025

• Captured high-quality photos and videos during practices to highlight key moments

• Created and scheduled engaging social media content, boosting visibility and audience engagement

• Executed content in collaboration with coaches and athletes to ensure timely and accurate delivery

• Managed content across multiple platforms to enhance brand presence

Activitys & Involvement

Tri Delta| DEIAB Committee | Texas Association of Future Educators – National, State & Regional Qualifier | PALS | Special Olympics Volunteer | Special Education Assistant

Certificates

Fundamentals of Social Media | Introduction to Public Relations Ethics

Trackside Associate

NASCAR Racing Experience | May 2025 – Present

  • Welcome guests and manage check-in and check-out processes, ensuring a positive customer experience.

  • Process merchandise sales, provide product information, and capture photos of guests’ racing experiences to create lasting memories.

  • Support trackside operations, monitor safety procedures, and assist during weather delays to ensure safe and enjoyable experiences.