Who is Rose?

I am currently a sophomore majoring in Mass Communications with a concentration in Advertising and Strategic Communication. I recently transferred to Texas Tech University, where I now serve as the Public Relations and Advertising Director for Red Raider Racing. In this role, I create and manage media, oversee social content, and help shape the team’s public presence.

My passion for athletics and motorsports has always influenced the work I enjoy most. During my freshman year at Stephen F. Austin State University, I worked with the athletic department and quickly became a lead photographer. I assisted with photography, content creation, graphic design, and social media management while capturing the excitement of athletic events and helping tell the stories behind each team. This experience strengthened my skills in visual storytelling, communication, and digital media strategy.

Outside of athletics and motorsports, I have spent the past six years working with special needs students and staying active in my community. These experiences have taught me patience, leadership, and the importance of building meaningful connections.

I am excited to continue growing at Texas Tech and hope to pursue a career in sports or motorsports media, where I can combine creativity with the high-energy environments I love.

EXPERIENCE

Director of Public Relations & Advertising

Red Raider Racing | August 2025 – Present

• Created and executed strategic media plans to increase team visibility and audience engagement.

• Managed the team’s Instagram account, producing consistent content, graphics, and updates to grow followers and reach.

• Planned, promoted, and ran social events to strengthen community involvement and support for the team.

MCOM Texas Tech | August 2025 – Present

• Formulate and present a year-long campaign for the NFL

• Coordinate media placements across digital, social, and broadcast channels to maximize reach, impressions, and target-audience alignment

• Working as part of the Promotions Team, developing fan-engagement concepts, branded partnerships, and in-stadium/online activations targeted at both youth (6–17) and parent demographics

BULLET Advertising Team

Hub City Preps| November 2025 – Present

• Photograph live sporting events, capturing action shots, athlete portraits, and atmosphere images for

online publication

• Sort and organize high-volume photo galleries to support quick and efficient publishing

• Communicate with coaches, staff, and media personnel to ensure smooth coverage of each event

Photographer

NASCAR Racing Experience | May 2025 – Present

• Welcome and check in and out customers, ensuring a positive guest experience

• Promote and sell experience packages, then schedule ride-alongs and drive-alongs

• Process merchandise sales and provide information regarding products

• Monitor safety procedures and support operations during weather delays

Team Associate

Social Media Intern

SFASU Athletics | January 2025 – July 2025

• Captured high-quality photos and videos during practices to highlight key moments

• Created and scheduled engaging social media content, boosting visibility and audience engagement

• Executed content in collaboration with coaches and athletes to ensure timely and accurate delivery

• Managing content across multiple platforms to enhance brand presence

Certificates

Fundamentals of Social Media | Introduction to Public Relations Ethics